Tuesday, February 23, 2021

New Era Potato Chip Silo ~ 10189 E. Grand River Dr, Portland MI

Here is what might be the most distinctive silo in Michigan. It was painted in the 1950s when New Era chips were big having four plants in the Midwest. Founded in Detroit, the company was later bought by Frito Lay and then closed in 1981.

The silo is iconic and yet so misleading with the silhouette of a thin woman reaching up for those scientifically processed potato chips. But I'm happy it's still there. 😊



 

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